What makes our Japanese matcha different?

Our premium Japanese matcha combines:

• Shade cultivation that enhances the intense green color and umami.
• Tencha processing , preserving the purity of the leaf.
• Hand-ground on granite stone , which preserves nutrients and aroma.
• Originating in Kagoshima , with volcanic soil enriched by Sakurajima.

🌤 Shade cultivation: the secret of Japanese umami

Weeks before the harvest, the tea fields are covered with netting that reduces sunlight by up to 90% . This process, known as shade-grown tea , is essential for obtaining high-quality matcha.

Thanks to shading:

• It increases chlorophyll , intensifying the characteristic vibrant green color.
• The production of amino acids such as L-theanine increases, which are responsible for the mild, slightly sweet taste and the marked umami flavor.

This technique differentiates ceremonial quality matcha from other green teas, both in flavor and nutritional properties.

🍃 From field to tencha: traditional processing of the leaf

After harvesting, which in the best crops is done selectively and carefully, the tea leaves undergo a brief steaming . This step stops oxidation and preserves the plant's natural freshness.

Next, the leaves are air-dried and the stems and veins are removed. What remains is the pure tea leaf specifically intended for making matcha: tencha .

Only the highest quality tencha is used in the production of a premium Japanese Matcha like Matcha Colors .

🪨 Hand-ground on granite stone

The tencha is slowly ground in granite stone mills . Unlike other faster grinding methods, this artisanal grinding is deliberately slow: only 30–40 grams of matcha are produced per hour .

This low speed has a crucial reason:

• Avoid overheating the ground leaf.
• It retains intact nutrients, antioxidants, chlorophyll and aroma .
• It produces an extremely fine and silky powder, ideal for dissolving in water.

The result is a matcha with a creamy texture, an intensely green color, and an immersive sensory experience in every cup.

🍵 Kagoshima: a volcanic terroir for a unique matcha

Our Japanese Matcha Premium comes from Kagoshima , in southern Japan, a region with a historical tradition in tea cultivation since the Edo period.

This area is characterized by:

• Volcanic soil enriched by the Sakurajima volcano , rich in minerals.
• Warm and humid climate , ideal for growing high-quality green tea.
• Frequent fog banks , which protect the leaves and help to maintain humidity.

Less common varieties like Saemidori and Yutakamidori are cultivated in Kagoshima, offering a milder, sweeter, and more aromatic profile compared to the traditional Yabukita. Coming from a small, family-run tea farm , each harvest reflects meticulous care, limited production, and a strong commitment to sustainability.

☯️ Japanese Matcha and Chinese Matcha: Two Complementary Traditions

Both China and Japan boast a long and rich tradition in the world of green tea. The matcha produced in each country reflects different styles, methods, and working philosophies , resulting in distinct flavor profiles and uses.

In the case of Japanese matcha :

• A strong emphasis is placed on shade cultivation and obtaining a pronounced umami flavor.
• Stone grinding is a traditional method closely associated with the tea ceremony.
• Its profile is usually smooth, creamy and with sweet notes , ideal to enjoy alone or in premium preparations.

In the case of matcha and powdered teas of Chinese origin, the selection is very broad and diverse, with products designed for different culinary uses, blends, and formats. Each origin contributes its own character and cultural context .

At Matcha Colors we focus on Japanese matcha from Kagoshima because it fits with our vision: a product of very defined origin, limited production and a sensory profile that we especially value for its silky texture and its balance between sweetness, umami and vegetal freshness.

💚 Benefits of Japanese matcha for your well-being

Thanks to its cultivation and processing methods, Japanese matcha is considered a superfood in the world of green tea. In every cup of our Premium Japanese Matcha you can find:

• High concentration of antioxidants (such as catechins).
• Presence of L-theanine , an amino acid associated with a feeling of calm and focus.
• Sustained energy thanks to the combination of caffeine and L-theanine.
• A versatile way to incorporate green tea into sweet and savory recipes and beverages.

When you consume matcha, you ingest the entire leaf in powder form, thus taking advantage of a large part of its beneficial compounds.

🛒 Discover our Premium Japanese Matcha

In every cup of our Japanese Matcha Premium there is not just tea: there is an agricultural legacy, a meticulous process and a firm commitment to the highest quality.

👉 Discover more in our online store: www.matchacolors.com

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