🌱 Matcha, Hojicha and Genmaicha: three ways of understanding Japanese tea
Japanese tea is much more than a beverage: it's a ritual of well-being. Among its most prominent varieties, Matcha , Hojicha, and Genmaicha represent three distinct profiles for different times of day. At Matcha Colors, we celebrate this diversity and its ability to bring color, calm, and energy, depending on your needs.
💚 Matcha: green energy and umami
Matcha is made from shade-grown green tea that is slowly stone-ground into a very fine powder. When you consume Matcha, you ingest the entire leaf, which multiplies its antioxidant, chlorophyll, and L-theanine content.
- Flavor: vegetal, mild and with a marked umami.
- Color: intense and vibrant green.
- Benefits: sustained energy, mental focus, antioxidants.
- Ideal time: morning or midday.
At Matcha Colors, our Japanese Matcha Premium represents this more vibrant and ceremonial side of Japanese tea.
🍂 Hojicha: roasted, mild, and almost caffeine-free
Hojicha is a roasted green tea that develops a warm and comforting profile. The roasting process naturally reduces its caffeine content, making it an ideal choice for the afternoon or evening.
- Flavor: toasted, soft caramel, light cocoa.
- Color: earthy brown.
- Benefits: very low caffeine, digestive, relaxing.
- Ideal time: afternoons and evenings.
Matcha Colors' Hojicha Premium is perfect for those looking for a smooth, comforting, and warming tea.
🍵 Genmaicha: green tea and roasted rice
Genmaicha combines green tea (Bancha or Sencha) with roasted brown rice. Its humble origins have resulted in a tea much loved for its smooth flavor and comforting character.
- Flavor: toasted, light, cereal notes.
- Color: a mixture of green and tan tones.
- Benefits: low caffeine, digestive, very mild.
- Ideal time: any time of day.
At Matcha Colors we see it as the tea of everyday life: balanced, everyday and always comforting.
🔍 Quick comparison
- Matcha: energy, umami, ritual.
- Hojicha: calm, toasty, very low caffeine.
- Genmaicha: balance, cereal, lightness.
🌈 Matcha Colors: Japanese tea according to your moment
At Matcha Colors we believe that every tea has its own purpose:
- Matcha : for days that start with energy and focus.
- Hojicha : for afternoons that call for calm and warmth.
- Genmaicha : for gentle breaks, balance and daily well-being.
Find your perfect moment at our online store: matchacolors.com



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